The stated reason for the change is to make room to offer that 24 ounce giant cup of coffee that some customers said they wanted. The price of each size is staying the same – just the name of size is changing. The change doesn’t include a pricing increase. In the troubling “super-sizing” trend, it has also introduced a new 24 ounce extra-large size. Tim Hortons is changing the name of their hot cup sizes on January 24, 2012, so that extra-large became large, large became medium, medium became small and small became extra-small. Yes, for our readers outside Canada, you didn’t misread the last sentence, a coffee cup size change is making headlines and even the evening news. Given the Tim Hortons brand popularity, it is no wonder that its announced cup size change is considered newsworthy. Tim Hortons Brand Changes Make Headlines in Canada. In our Distility 1day1brand workshops, Tim Hortons is one of our go-to examples Distility 1day1brand participants learn about brand promise, brand personality and brand position by comparing Tim Hortons and Starbucks. Their personality is small town friendly. Tim Hortons has built its brand on a well executed brand strategy. It is arguably Canada’s most beloved brand. The average Canadian drinks almost 50% more coffee than their U.S. Coffee is the #1 beverage for adults in Canada.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |